Skip to main content
MINDSPACE was created by Paul Dolan, Michael Hallsworth, David Halpern, Dominic King and Ivo Vlaev, some of the world's leading behavioural thinkers, as part of the report for the UK Cabinet Office to make it possible to apply psychological insights to non-academic settings.

The Ogilvy ‘Behavioural Ideation Tool' has used the MINDSPACE concepts to aid our understanding of the multiple drivers influencing human decision-making and behaviour.

The examples and case studies in this website were aggregated from many publicly available sources that either have used the MINDSPACE framework as a reference or otherwise exemplify the principles in MINDSPACE. They are not the intellectual property of Ogilvy Australia, nor have they been formally validated against this model.